The world of SEO is consistently evolving, requiring businesses to stay up-to-date with the latest strategies to achieve their marketing objectives. Here are 13 Advanced SEO strategies that you can implement in 2023 to boost your search visibility and edge out your competitors.
1. Optimize Your Content’s Time to Value
Primarily, the time to value concept is measured by how quickly users get what they want from your content. You can make this aspect better by placing critical information at the top of your webpage. This way, users can find assuring and satisfactory information instantly.
2. Build Out Topic Clusters
These clusters provide comprehensive coverage of a topic, improving your site’s topical authority, and allowing readers to fulfill their queries on your site. This requires thoughtful internal linking structures and in-depth content on each subtopic.
3. Utilize Strategic Internal Linking
Internal linking effectively guides users through your webpage, and it’s also a strategic way of directing them to your most important pages. You should link your top pages from other relevant pages using appropriate anchor text that contributes to the search intent.
4. Use FAQ Schema for Enhanced SERP
In a bid to increase your SERP real estate and potentially take traffic from your competitors, you can employ the FAQ schema markup. This will result in more space being taken via frequently asked questions related to your content, thereby pushing other competitors down the page.
5. Utilize Paid Ads for Link Building
Paid ads can be an effective way of building backlinks. By using Google Ads, for instance, you can get your content in front of more readers, increasing the chances of obtaining backlinks.
6. Capitalize on Featured Snippets
Featured snippets take up significant space on SERPs and can substantially increase your organic traffic. Do some research on keywords in your industry that have featured snippets and tailor your content to capture these snippets.
7. Start A/B Testing
A/B testing lets you experiment with different versions of your content to determine what works best. Consider employing tools like Google Optimize, Optimizely, SplitSignal, VWO, etc., to ease your A/B testing process.
8. Diversify Your Visuals
Including diverse types of visuals like GIFs, animated images, and videos in your content can increase user engagement and dwell time on your webpage, which can ultimately lead to higher ranking.
9. Discover Unlinked Mentions for Link Building
Unlinked brand mentions are golden opportunities for building backlinks. By tracking these mentions, you can request authors to link to your website. This can be an easy and ethical means of acquiring vital backlinks.
10. Remove or Repurpose Underperforming Content
Audit your content continually to ensure that every piece serves a purpose. Any content that’s underperforming should either be gotten rid of or repurposed.
11. Fix Keyword Cannibalization Issues
Having multiple pages on your website competing for the same search intent can lead to keyword cannibalization. This can confuse search engines and result in lower rankings. Spot these issues and rectify them for better SEO performance.
12. Leverage People Also Ask (PAA) Questions
People Also Ask sections of Google can offer valuable long-tail, low-volume keywords that you can create dedicated Q&A pages for. By accurately answering these questions, you can significantly boost your topical authority and bring in additional traffic.
13. Analyze Your Log Files
Analyzing your log files can provide insights into how search engines crawl your site and the issues encountered in the process. Use tools like Log File Analyzer to uncover these insights and optimize your site for better crawling by search engines.
Tags: #SEOstrategies #advancedSEO #searchvisibility #2023SEOplan.
[Reference Link](https://www.semrush.com/blog/advanced-seo/)