Digital marketing is constantly shifting, with emerging technologies providing new ways of connecting with consumers. Armed with these 70+ powerful digital marketing statistics, you can navigate the digital marketing landscape and formulate a robust strategy for 2023.
Making The Strategy
The importance of having a clear and documented digital marketing strategy cannot be overstated. Astonishingly, about 45% of organizations still don’t have a clear-cut digital marketing strategy. A study by Smart Insights points out that businesses with a documented strategy are 313% more likely to report success than businesses without one [Smart Insights, 2020], [CoSchedule, 2019].
Visual Content Is King
A significant shift towards visual content has been observed among online marketers, with about 74% employing visuals in their content more than 70% of the time [Venngage, 2020]. Despite the effectiveness of visual content, it still remains a challenge for about 23.7% of marketers who cite creating their own visuals as difficult [Hubspot, 2020].
The Magic of Blogging
Blogs continue to be a favorite tool among marketers – 55% of marketers consider blog content creation a top priority [Hubspot, 2018]. Statistics show that blog posts exceeding 2000 words yield favorable SEO results and when supplemented with images, they have an impressive 94% more views [OptinMonster, 2020], [Jeff Bullas, 2018].
The Power of SEO
Search engine optimization (SEO) is instrumental in driving traffic to your content. It has been found that 74% of all search traffic comes from Google alone, with over 98,000 searches happening every second [NetMarketShare, 2019], [Internet Live Stats, 2019].
Landing Pages: An Invaluable Asset
Having multiple landing pages has been found to be beneficial for businesses. Companies boasting of over 40 landing pages have been found to generate 12 times more leads compared to those with only 1-5 pages [HubSpot, 2022].
The Impact of Photos and Videos
Interesting statistics around photos and videos underline the need for their inclusion in the digital marketing mix. Posts that include images get 650x more engagement than text-only posts [Medium, 2018]. As for videos, by 2023, they will constitute 83% of the world’s internet traffic [Biteable, 2020].
The Infographics Revolution
Infographics are an excellent way to communicate complex information succinctly. They are hugely popular amongst B2B marketers, with around 65% of them incorporating infographics into their strategy [Content Marketing Institute, 2018].
Digital Marketing on Social Media
With over half the world now active on social media, platforms like Instagram, Facebook, Twitter, LinkedIn, and YouTube offer unprecedented access to potential customers.
Use these statistics to guide your digital marketing strategy in 2023.
Tags: #DigitalMarketing #DigitalStrategy #SocialMediaMarketing #ContentMarketing
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