Staying up-to-date with the latest marketing trends is vital for businesses and marketers looking to strive for success. In line with this, 2023 promises to deliver newer trends, emphasizing mobile optimization, user-friendly interfaces, and suitable influencer collaborations as was the case in 2022.
We’ve gathered 25 notable digital marketing statistics to fashion your brand’s marketing strategies for the upcoming year.
Social Media Marketing Statistics
- Roughly 59% of the world’s population is engaged on social media platforms according to an 84% report from Smallbizgenius.
- Gen Z-ers are the top demographic who come across and become interested in new products via social media, at a staggering 71%. Millennials aren’t far behind either, with 51% using social media.
- Social media platforms currently house almost 3 billion users.
- Advertisers are ready to splurge over $173 billion on social media marketing by the end of 2022.
ROI From Paid Media
- With a 200% return on investment (ROI), paid media continues to give profitable returns.
- However, not everyone is entranced by such results. In fact, “70-80% of users ignore sponsored search results.”
- An overwhelming majority (89%) of companies are willing to reinvest in paid content from influencers.
- It’s worth noting that 28% of internet users find these sponsored pieces influential.
- 58% of millennials have reportedly made purchases influenced by online ads.
Converting Customers: The Pipeline
- Websites that are optimizing customer journeys are witnessing an impressive 15% conversion rate.
- According to a report by Techjury, 44% of Business-to-Business (B2B) website visitors land on the homepage instead of designated landing pages.
- It’s interesting to note that 81% of sales transactions occur after a potential customer has interacted with the company at least seven times.
- Testing has shown that eliminating navigation mechanisms on your platform can lead to increased customer purchases and interactions.
User Experience (UX) Statistics
- Remember, a bad user experience can alienate customers, with “88% of online shoppers won’t return to a site after a bad user experience.”
- The visually appealing format of a bulleted list attracts 70% of people, compared to 55% who are drawn to lists without any bullets.
- Ensuring mobile optimization is essential, as approximately ¾ of visitors vow not to return to a site if it is not mobile-friendly.
- A majority of users (70%) abandon their shopping carts pre-checkout due to poor or unoptimized UX.
- Approximately 8 in 10 customers express a willingness to pay more for a superior customer experience.
General Digital Marketing Statistics
- Mobile devices are the preferred choice for internet users, with 52% of all website traffic stemming from them.
- Organic growth is highly favored, with 53% of mobile users prioritizing this aspect.
- An overwhelming majority of people (93%) consider visuals very integral to purchasing decisions.
- A high percentage (83%) of Americans place a lot of importance on smooth user experiences.
Conclusion
Marketing strategies continue to evolve. To stay competitive and successful, businesses and marketers must adapt. By staying informed about the latest marketing trends and statistics, you can gain valuable insights that can help you plan for the future more effectively.
Tags: #DigitalMarketing, #MarketingTrends, #MarketingStatistics, #UserExperience(success)
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