Search Engine Optimization (SEO) is an ever-evolving discipline. With continuous changes to search algorithms and best practices, SEO professionals need to stay at the cutting edge to achieve success. In this post, we’ll explore the top 10 SEO trends in 2023 that we at admiral.digital have found to be transformative for our clients.
1. Updating Content for Freshness and Relevance
Google’s search algorithms favor fresh and relevant content. When you regularly update your content, it demonstrates to Google’s algorithm that your website remains current and useful to users, which potentially boosts your ranking on the Search Engine Results Pages (SERPs).
2. Audience-Oriented Vs Traffic-Oriented Content
In our digital marketing journey, one key lesson is that quality outperforms quantity, and content written for audiences outperforms content written for traffic. Sure, you might attract some attention with popular or trending keywords, but irregular content can make Google suspicious and your readers confused.
3. Incorporating Expertise in Content
In 2022, Google expanded its E-A-T (Expertise, Authority, Trust) algorithm with an extra ‘E’ for Experience. This change means content must now reflect the quality of the author’s experience. We recommend collaborating with practitioners or subject matter experts that add a deeper layer of credibility to your content.
4. Embracing AI for Content Creation
AI is increasingly being adopted in content creation. While the quality of AI-generated content has significantly improved, Google continues to discourage the use of AI-generated content without human intervention. Our team recommends a hybrid approach; leverage AI for content creation while ensuring quality through human input.
5. Exploring Video SEO
With video content becoming more prevalent, SEO professionals must also optimize video for search engines. ‘Video Snippets’ on YouTube and Google can outrank traditional snippets in specific use cases, opening up a whole new frontier in SEO strategy.
6. Focusing on ‘People Also Ask’
The ‘People Also Ask’ (PAA) feature on Google SERPs is a valuable asset for brands to achieve higher rankings. By incorporating relevant questions and answers in your content and creating a FAQ section on your website, you can better position your website in the PAA boxes.
7. Dominance of Featured Snippets and ‘Zero-Click’ Results
It’s estimated that nearly two-thirds of Google searches end without a click, making ranking in ‘Featured Snippets’ and ‘zero-click’ results critical. Brands should aim to provide direct and precise answers to queries to appear in these coveted spots.
8. Diversifying your Presence across Multiple Channels
Given the popularity of social media platforms like TikTok and Instagram, businesses should consider creating content that resonates with the behaviour and preferences of users. Repurposing content for different platforms is a smart move that can pay off handsomely.
9. Prioritising User Experience
Enhancing website performance, reducing load times, and improving site navigation are keys to enhancing user experience and hence, site rankings. By focusing on technical SEO, along with content quality, user experience can be optimized, helping websites rank better in SERPs.
10. Embracing SEO Competitor Analysis
Efficient analysis of your competitors with the help of SEO tools can shape actionable SEO strategies. Observing industry leaders’ strategies will provide insights and ideas for your own SEO campaigns.
Remember, success in SEO goes beyond following trends; understanding your audience’s needs, creating valuable content, and ensuring trust and relevance is the true path to SEO success.
Interested in improving your online footprint and matching the pace with evolving SEO trends? Feel free to get in touch with us at hello@admiral.digital!
Tags: #SEO, #SEOTrends, #OnlineMarketing, #DigitalContent